Create a relatable message.

In 1941, Franklin D Roosevelt famously said, “We are going to win this …

%PDF-1.6 %���� ��B�� �!ҀCZ����' �9���>y�1�׶�l\ϫE�Mۆ]��/F'�H�1(x;��3�ԃ����{6��Nj��d�6��Sh02���{��U�&»���7���a^�� The narrative is the story behind a candidate – their history, their beliefs, their personality and all of the traits and characteristics that make them worth voting for.In the 2008 Presidential Election, two narratives competed against each other in the public arena. h޴�io#7��J�2���}� �|DI,{-'�,�z�G��-H���߷ȶ��ۓh�xT���z���F�ҘB8E�-�$�BYG�/�M-�0��X^8kI@��o%$�$����[ )$X:��y�z��$_��i* a!/�4�Q>h�d�O�*4���4$�I2�BҰ��c� �d/! Serving as a sort of … Each of the various aspects of media … When creating a social media strategy for your political campaign, stake your claim early. 1229 0 obj <> endobj 1253 0 obj <>/Filter/FlateDecode/ID[<022E1156DB9D4BA4A79D0224C39ABFC7><4AE2CB2FF87044B18B66558061A67449>]/Index[1229 59]/Info 1228 0 R/Length 115/Prev 1396692/Root 1230 0 R/Size 1288/Type/XRef/W[1 3 1]>>stream Twitter is … Engage the public via live video.

�`s��]���hr�`�� Hs30�g�I*���g �� c9�� endstream endobj 1230 0 obj <> endobj 1231 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 1232 0 obj <>stream A campaign team (which may be as small as one inspired individual, or a heavily resourced group of professionals) must consider how to communicate the message of the campaign, recruit volunteers, and raise money. �gWUs['�����,?|(1��p\�Q͖5;:g�vqW�����a�}���y!�����5�W�?1��M�N�tg��j6��b;ϊ>9�� H����כ������^L��wÛ����{vU�N������M��~�������Cw��G� U��l0���vH�+6��?����]a��F�#��tV�.�m��_�F�P�U se�����QuW����F��c���M�w���|~�5}�~9�ٰ���as;���]}�+��ᢱ��b:�����dz��jYӐ�SS8��7l�h3JRT�����������8�㏅@l͗�CJ��O�eB��'�Ǩ����ܖ�E��G"�RG�x)}�ޗ Live video has taken over political social media.

The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imaginat…

�=b��K��(Ŧ Kmt����(M$v�zxr���`�. 18) Encourage the followers of your election campaign to … Module 8: Building a Communications Strategy The media represents a campaign’s best opportunity to be in touch with its intended audience on a large scale. h�b```�zVF'Ad`��0p,���3ϸ005����ڪ�J� s$|>,ͼ�޹��\V��iҌS���g]v_i&�K*}� ��~�j'��\�r�Qz���4A�}::"::B[wo����� 1�HD�����Q�� ˌ����aJ��)E�@ILJ~����,��A��\�2�F�S��f�+zMd?zvB��o5�:�G׳��JX*Y�*��b�R����c3N=t The most important aspect of any political campaign is the narrative. lih���!��%:�2:�4X3��d �� 7���f��BDV6i1 ��z ?��LC����3�v��}d���������7Xn*3����! Another important part of your political campaign’s social media strategy is to grow your social media followers so your election campaign’s message reaches more people. Campaign advertising draws on techniques from commercial advertising and propaganda, also entertainment and public relations, a mixture dubbed politainment.

Social media platforms plays an important role in political campaigns because it gives the voters a level playing ground, authenticity and a chance to converse with the candidate, directly. Of the two, Facebook is your best bet for its ability to target specific user demographics. �~��d'��NK�9�ת2?��Ds�S˳��CS���7�\ r�'�S The strategy on how to plan social media political campaign for elections needs expertise from a reputed company like Virtual social media. John McCain’s narrative was that of a proud war veteran made serious sacrifices for his country.Barack Obama’s narr…

The primary social media platforms for smaller campaigns are Facebook and Twitter. h�bbd```b``�Q ��DrL���@$_=�m"y�@$�8�L�/����lN) &7�Ȁ+`�k�$c�t��Df��[�"_�����L�,1`Y�!L�g�� � Kh� endstream endobj startxref 0 %%EOF 1287 0 obj <>stream �Y�JM��.�D��Q�fy4ڕVF-Ui}�H{kB�L�Ζ��,}� 0V�AG�T ϣ%�ԅ�p��r~`"t �����7I2J W(}.��JX����Rq�3�TBF�B���u%�����-�A��ɦ�!b��ʊƣ����t�ݩ���4֓ORPY7�䣂����J@2*DH Growing Your Social Media Political Campaign. Media coverage your campaign or political party has to pay for by purchasing advertising time or space.

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